In a market saturated with international brands, Mivi has carved a niche for itself by offering high-quality, affordable, and Made-in-India audio and electronics products. From wireless earbuds to smart charging accessories, Mivi is rapidly becoming a go-to brand for Indian consumers who demand style, performance, and value.
The Birth of a Homegrown Brand
Founded in 2016 by Viswanadh Kandula and Midhula Devabhaktuni, Mivi is a Hyderabad-based electronics brand with a vision to manufacture top-tier gadgets in India. Tired of the heavy reliance on imported electronics, the founders aimed to build a brand that could meet global standards while supporting India’s “Make in India” initiative.
Flagship Products That Made an Impact
1. Mivi DuoPods: Redefining Wireless Audio
The DuoPods series has gained massive popularity for its sleek design, powerful audio output, and long battery life. Whether you’re working out, commuting, or working from home, these wireless earbuds deliver immersive sound without breaking the bank.
Key Features:
- Bluetooth 5.1 for seamless connectivity
- Up to 50 hours of playtime (with case)
- IPX4 water resistance
2. Mivi Roam and Play Series: Big Sound, Small Package
The portable Bluetooth speakers like the Roam 2 and Play 5W offer punchy bass and crystal-clear sound in compact, pocket-friendly designs. These are perfect for travel, parties, and outdoor adventures.
Key Features:
- Built-in mic for calls
- Rugged and travel-friendly
- Up to 24 hours of playback time
Apart from audio devices, the brand also manufactures charging cables and wall chargers that are built to last. Their Type-C and Lightning cables are known for their fast charging capabilities and durable build quality.
Why Mivi Stands Out
Made in India, Made for India
Unlike most consumer electronics brands that outsource manufacturing, this company designs and produces most of its products in its own factory in Hyderabad. This not only ensures better quality control but also reduces dependency on imports.
Affordable Yet Premium
This brand strikes the perfect balance between quality and affordability. Their products often come with features typically found in premium international brands, but at a much lower cost.
Excellent Customer Service
Mivi offers a seamless post-sale experience with easy warranty claims and a responsive customer support team. This has helped build trust and loyalty among users.
User Reviews and Market Reception
Customer reviews across platforms like Amazon and Flipkart show high satisfaction rates for products, especially for audio quality and battery life. Tech reviewers also commend the brand for consistently delivering value-packed gadgets at competitive prices.
The Road Ahead for Mivi
This brand is not just another electronics brand—it represents a shift towards self-reliance in the Indian consumer electronics space. With plans to expand globally and continue innovating, the brand is set to become a household name not just in India, but potentially on a global scale.